What was on the verge of being destroyed in the 1960's is now one of the most fashionable and desirable places to live in New York City. Soho (South of Houston Street) used to be an industrial district with many cast iron buildings, and in the 1960's an influx of artists came and saved the area. By impeccably restoring the old warehouses into spacious and attractive lofts, Soho became a trendy place to live and the area flourished.

Soho is one of the best shopping neighborhoods and most fun to browse. Prime action is on Broadway and its intersecting cobblestone streets. The area, with its fashionable boutiques, clothing stores, see and be seen restaurants, and high-end street peddlers, is bustling with people from every walk of life - and also includes 250 or so art galleries, four museums, performance centers, swanky lounges, bars, nightclubs and spas. Similar to Noho, Soho revels in its unique architecture. Many beautiful buildings abound in different styles such as Victorian Gothic, Neo-Greco, and Italianate. The residents in this neighborhood are mostly well-to-do professionals and artists; many celebrities live here as well. Several new hotels have also opened in the area making Soho a desirable place for international tourists.